VOLCAN DE MI TIERRA
The History of TequilaThe Aztecs first used the agave plant to make a drink called pulque. This drink was made by fermenting the sap of the agave plant, and it was used for religious and ceremonial purposes. When the Spanish conquistadors arrived in Mexico, they began to make their own version of pulque, which they called mezcal. Mezcal was made with the same agave sap, but it was distilled, and it quickly became popular among the Spanish settlers.Tequila was first produced in the 16th century in the town of Tequila, which is located in the state of Jalisco. The first tequila distillery was built by the Marquis of Altamira. Tequila was originally made with a type of agave known as Blue Weber Agave (agave azul). This variety of agave is still used to make tequila today. How is Tequila CraftedTequila is a distilled beverage made from the blue agave plant. The drink is typically composed of 40% – 60% alcohol by volume (80 – 120 proof) and is made in Mexico. Tequila is made from the heart of the agave plant, which is called the piña. The piña is roasted above-ground in an oven and then shredded or grounded into a pulp. Then, the pulp is mixed with water and yeast and fermented in large vats for two to three weeks. After fermentation, the mixture is distilled two or three times to produce the final product. NEW PRODUCT | VOLCAN DE MI TIERRABEFORE TEQUILA WAS A DRINK IT WAS A VOLCANO Volcan de mi tierra’s true beginnings date back over 200,000 years, when the “tequila” volcano erupted, and nourished the soil of the jalisco region in Mexico. Volcan de mi tierra, which translates into “land of the volcano”, embodies a celebration of provenance and legacy.Volcan de mi tierra harmonizes 300 years of passion and entrepreneurship, joining the gallardo family’s heritage and deep mexican roots with moët hennessy’s commitment to craftsmanship and savoir faire. BLANCOCRISP FLAVORS FROM THE HEART OF THE AGAVE.Volcan de mi tierra blanco blends the herbal, citrus and spicy indicative of the lowlands with fruity notes like cherry and pear from the highlands. Its taste combines sweet agave notes with delicate hints of grapefruit and a touch of black pepper spice, resulting in a well-balanced finish. CRISTALINOAGED TEQUILA WITH AN UNPRECEDENTED COMPLEXITY.We pushed the boundaries of aging tequila by blending añejo and extra-añejo. Then we removed the color and the most prominent wooden notes to keep the crisp flavor of the agave.Volcan de mi tierra cristalino is a fusion of tobacco, dried fruits, chocolate, caramel, vanilla, and cooked agave aromas in this unique and elegant style.It unveils, its best aromas sipped neat or savored chilled on the rocks.
Jack Daniel’s & McLaren Official Partship
McLAREN RACING AND JACK DANIEL’S ANNOUNCE LIMITED EDITION TENNESSEE WHISKEY BOTTLE LIMITED EDITION BOTTLEThe limited edition bottle features McLaren’s distinctive papaya colourway, and a customised label and packaging. In celebration of Jack Daniel’s partnership with McLaren Formula 1 team, fans now have the opportunity to own a piece of brand history – in a bottle. This limited edition bottle design for Jack Daniel’s Tennessee Whiskey commemorates the two pioneering founders behind each of these iconic brands – Mr. Jack Daniel himself and Bruce McLaren.This limited edition bottle will be available in select Formula 1 race cities across the globe as early as May 2023 The two brands use the partnership to celebrate their rich histories, shared ambition to innovate, and to provide exciting and unique activations for their fans. To mark the 2023 Australian Grand Prix, Jack Daniel’s launched the Papaya Pit-Stop, a cocktail inspired by the McLaren F1 Team, at a renowned Melbourne rooftop bar. BRINGING TWO ICONIC BRANDS TOGETHERJack Daniel’s and McLaren Racing announced a multi-year partnership making Jack Daniel’s Tennessee Whiskey an Official Partner of the McLaren Formula 1 Team beginning in 2023. Jack Daniel’s has over 155 years of heritage in crafting whiskey and will enter Formula 1 for the first time with McLaren to evolve its global presence and reach new consumers. McLaren & Jack Daniel’sOfficial 2023 Partship.